In my Instagram Guide, I dive into the importance of Instagram Grid planning. Everyone who clicks on your Instagram profile sees a 3x3 display of your photos, or the “Grid,” the first nine of which often decide if someone clicks “follow” or moves on.
Here’s a guide on how to plan your Grid for businesses and the lazy man alike.
If you like, I've already created a grid that you can drag and drop files into easily. Download the Instagram Grid Template or create a 3x3, 1:1 grid to reflect Instagram's profile interface. If you create your own grid, remember to crop your images to 1:1. Expand that Photoshop document like I have below, keeping each ruler tool as a guide for where you're about to place your curation themes.
Now, consider themes of your work: color themes of your work, content themes, whatever aesthetic you're trying to communicate. Create several text layers with these themes.
Curation time! Assuming you have organized your files effectively, run back into your files and begin choosing work that reflect those themes. I drag and drop each JPG export of my final photo into Photoshop but you can also create a folder and drag the entirety of your work at once.
Drag your files into Photoshop and move them under the corresponding themes.
Now that we've curated out work, let's input these files into a grid. Grab your Instagram Grid Template or, if you prefer to create your own grid, remember to crop your images to squares to reflect Instagram's interface.
This is the fun part, like putting together a puzzle. Using your curated work, start dragging your photos into the blank clipping masks if you’ve downloaded the template.
Rinse and repeat! Select the next layer, insert your image, resize, finished. Easy, right?
The best part about the Grid Template is, when you’ve filled in your grid, continuing is easy. You can continue by sliding your photos down (if you want to have a visual for a continuing grid), copy the brown layers, then mask the new photos.
Easy! Now you’ve got a week, two weeks, a month of content easily available for planning, one of the elements to maximize your engagement and exposure on Instagram!