How to Plan Your Instagram Grid

In my Instagram Guide, I dive into the importance of Instagram Grid planning. Everyone who clicks on your Instagram profile sees a 3x3 display of your photos, or the “Grid,” the first nine of which often decide if someone clicks “follow” or moves on.

Here’s a guide on how to plan your Grid for businesses and the lazy man alike.

Tweet  me and let me know if a video walk through would be helpful. Not everyone is a Photoshop wizard and I want your Instagram success to be as easy as possible!

Tweet me and let me know if a video walk through would be helpful. Not everyone is a Photoshop wizard and I want your Instagram success to be as easy as possible!

If you like, I've already created a grid that you can drag and drop files into easily. Download the Instagram Grid Template or create a 3x3, 1:1 grid to reflect Instagram's profile interface. If you create your own grid, remember to crop your images to 1:1. Expand that Photoshop document like I have below, keeping each ruler tool as a guide for where you're about to place your curation themes.

Now, consider themes of your work: color themes of your work, content themes, whatever aesthetic you're trying to communicate. Create several text layers with these themes.

I’ve separated my work based on color, but I will narrow down by color schemes and small color details and transition my grid based on that. As always, consider your brand!

I’ve separated my work based on color, but I will narrow down by color schemes and small color details and transition my grid based on that. As always, consider your brand!

Curation time! Assuming you have organized your files effectively, run back into your files and begin choosing work that reflect those themes. I drag and drop each JPG export of my final photo into Photoshop but you can also create a folder and drag the entirety of your work at once. 

Drag your files into Photoshop and move them under the corresponding themes.

Now that we've curated out work, let's input these files into a grid. Grab your Instagram Grid Template or, if you prefer to create your own grid, remember to crop your images to squares to reflect Instagram's interface.

This is the fun part, like putting together a puzzle. Using your curated work, start dragging your photos into the blank clipping masks if you’ve downloaded the template.

As said in the  Instagram Guide , You generally want to cascade your images - do not suddenly shift into a different theme. I transitioned from yellows to blues by using a yellow photo with some blue hues, then another photo with more blues than yellows, then went fully into blue.

As said in the Instagram Guide, You generally want to cascade your images - do not suddenly shift into a different theme. I transitioned from yellows to blues by using a yellow photo with some blue hues, then another photo with more blues than yellows, then went fully into blue.

Rinse and repeat! Select the next layer, insert your image, resize, finished. Easy, right?

The best part about the Grid Template is, when you’ve filled in your grid, continuing is easy. You can continue by sliding your photos down (if you want to have a visual for a continuing grid), copy the brown layers, then mask the new photos.

Easy! Now you’ve got a week, two weeks, a month of content easily available for planning, one of the elements to maximize your engagement and exposure on Instagram!


Tweet me your planned feeds! I love to see how artists grow their grids along with their work. Tell me what themes you’re using or link your Instagram below.

If you’ve got questions, I’m an email or tweet away.


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